How? Through investments in advanced dealer training, new experience-based marketing initiatives, and further integration of the brand's new Retail Identity program, which was designed to create an exciting shopping experience and display the core values of the Ducati brand.
With this moxie, Ducati had one major goal in mind - to set a new standard in sales and service.
And the plan is working. On Tuesday, Ducat North America reported its ninth consecutive quarter of retail sales growth, the latest spurt arriving in the third quarter.
Ducati reports a 24-percent increase in Q3 retail sales compared to the same quarter in 2011.
Much of the growth is attributed to September, when Ducati North America reported a 40-percent gain in retails sales growth over September of 2011. Much of the credit is directed towards the Audi AGi-owned Ducati's new superbike, the 1199 Panigale.
Cristiano Silei (CEO of Ducati North America) says: "We have paid very close attention to the desires of our customers in North America and believe that we have successfully developed the most appealing product offering in the brand's history.
"With this consistent, positive momentum in retail sales, we are confident that 2012 will finish as a record year for Ducati. And, we look forward to a great start for 2013, with the recent announcement of several new models."
The other motorcycle that Ducati credits with the continuing growth is the Diavel. Ducati North America says "in the month of September, it was the company's highest growing product with a 66 percent increase compared to the same period in 2011."
And excitement continues to build for the revamped 2013 Multistrada, which will hit dealers this December. The 2013 Multistrada 1200 will likely be the next model credited with helping Ducati growth in North America.
For additional information on Ducati North America, log onto ducatiusa.com, or visit your local Ducati dealer.
